| | MAY 20216CIOReviewThe year 2020 has seen brands and marketers stumbling to survive the unpredictable events that have been unfolding. Digital marketing has become a blessing for companies regardless of these uncertain times. While the digital age had already started changing lives across industries and various verticals, the previous year mainly witnessed it grow exponentially. For businesses that had to close shops and operations, digital marketing was the go-to alternative to stay on top of the customer's minds. COVID era has altered the way businesses used to function and has fabricated a new marketing framework for them. As the human race advances, digital marketing will be considered by many more businesses to retain current customers, generate more revenue, and result in a quantum increase in sales.Similarly, AI is being implemented in all different ways across various business processes and marketing. One can use it to ameliorate communications, analyze the available data, track operations, and predict customer behavior patterns, thus supporting in minimizing manual work. AI can majorly be used in various digital marketing techniques for improved customer satisfaction as well as, it can help in easily reading what the customers expect. Besides, by utilizing video advertising, app developers are now updating their features to a level to create customer loyalty and reducing the shift between various applications. Some of the examples are Instagram reels and LinkedIn story. App companies promote such features on their own to get the users hooked on it, making it the right option for marketers to showcase their product or service. Also, with rapid technological advances like Google Home and Alexa disrupting the innovation space, they have created a boom for voice search. The voice search queries need to be optimized to target the right set of consumers. While choosing the content and keywords, organizations must ensure to choose the keywords based on what the users would ask Google, Alexa, or Siri. Further, automated and smart bidding strategies allow Google to analyze large amounts of data and adjust bids in real-time. This approach facilitates maximizing the results on the basis of campaign goals. The initial step in an automated bidding strategy is selecting the correct strategy as per the business model. Automated bidding is available for both search and display ads based on the bidding strategy chosen. In a year filled with unparalleled change, digital marketing has progressed to meet new habits and demands of brands and consumers alike. Organizations can also safely say that 2021 will be the year of continued digital transformation and engagement, where the innovative use of technology, marketing strategy, and creative ideas will make or break brands.In this edition of CIOReview, we bring to you some of the leading companies that have excelled through innovation in delivering promising digital marketing solution. We hope the inspiring success stories of these providers benefit our readers in pursuit of an ideal collaboration.Let us know your thoughts!EditorialThe Surge of Alternative Marketing StrategyCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewContact Us:Phone:510-230-0395Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com May - 22 - 2021, Vol 10, Issue - 23 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersDean WinchesterJustin SmithShirley FaithRussell ThomasVisualizersAsher Blake*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com
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