| | 19CIOReviewMAY 2021Transmira's XR platform allows users to streamline the building operations to ensure that the smart building consumes less power and resource while delivering improved efficiency. This, compounded with the integration with hybrid cloud edge networking, can help duplicate and link multiple smart buildings to create a smart city. "With the help of our technology partners, we bring more pieces of the puzzle to the table--be it engaging users at home, helping retailers market their product, or facilitating augmented smart city and other applications. We're like the glue in the middle that stitches everything together," remarks Rice. Transmira is looking to partner with a world-class design, architecture, and engineering firm. Together, Transmira and its partners are set to unfold a whole new approach to designing, engineering, and architecting smart buildings. Translating Crisis to OpportunityIn the midst of the pandemic, Transmira has switched gears to figure out ways to continue helping clients with brand engagement and awareness. "Everybody was home due to the recurrent lockdowns and we were caught flatfooted because a great majority of AR is about people and locations," says Rice. Additionally, major international events, such as The Olympics, have been postponed and rescheduled. "To this end, we can create branded experiences and virtual goods which consumers can use, interact, and play with from home. We can also develop special content drops every time somebody breaks a world record to stimulate engagement," he adds. On the other hand, by creating interesting content for virtual conferences and leveraging its branded virtual goods technology, the company creates compelling in-home experiences with AR instilled in them. Transmira is now set to turn marketing dollars into revenue-generating dollars for clients.Rather than delivering a pre-packaged solution, Transmira closely works with its clients to understand their pain points and develops a customized solution that fits the bill. With a distinct perspective of applying the technology to solve real-world problems, the company empowers its clients with a holistic platform that blends various technologies to unleash the full potential of AR and VR. Foraying into a Bright FutureTransmira aims to stand ahead of the competition with its freshly minted technology that links 3D objects to the real world. After executing numerous pilot projects, the company plans to launch OMNISCAPE itself as a platform shortly. The first piece of the rollout will be focused on virtual real estate, allowing users to treat locations like domain names, buy, and sell them. By July, the company intends to launch a whole marketplace for users to buy, sell, and trade virtual locations. Transmira is also developing a one-of-a-kind 3D NFT (non-fungible tokens) marketplace while planning for a massive multinational, multi-brand AR holiday campaign from October to December. By revolutionizing experiential marketing with OMNISCAPE, Transmira is ready for the next evolution of the internet. Robert Rice
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