| | MAY 20208CIOReviewIN MY OPINIONMOBILE APP TO WATCH INAND BEYONDTRENDS2020By Brent Harrison, Vice President, Product & Technology, Expedia Group [NASDAQ: EXPE]One of the most exciting things about mobile applications can also be the most challenging: every day, something's changing. Whether it's an industry-wide shift from one trend to another, a platform update that changes everything, or a sudden shift in customer behavior, there's never a dull moment as a mobile app developer.That said, as mobile app technologies mature, my team at Expedia Group has gotten pretty good at spotting what's coming next. So based on our latest research, customer feedback and our expectations, here are the six biggest trends we're keeping an eye on in 2020.1. Privacy is a priorityConsumers are becoming increasingly nervous about data privacy, and they're demanding greater transparency as a result. As app developers, it's our job to protect our customers' privacy, which means figuring out how to create a frictionless experience without sacrificing safety. This should go without saying, but don't cut corners when it comes to data security. We are starting to see leading consumer brands question the value of 3rd-party social sign-ins. They may make it easy for users to sign-up and sign-in, but are the privacy implications worth it? At minimum, make your privacy policy easy to find
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