| | MAY 20206CIOReviewTechnology takes a step toward innovation every year, bringing more ease and productivity. With the proliferation of digital technology, mobile applications are set to dominate almost all aspects of business organizations. For instance, in the marketing sector, the value of utilizing mobile applications is vast. As nearly every person has access to one or the other form of digital device, mobile applications will facilitate a seamless way for businesses to connect with their customers. Hence, organizations must have a robust mobile application strategy. It will significantly improve customer engagement by allowing users to get relevant data whenever needed.The mobile application trend will empower businesses to drive sales and revenue by providing them with effective tools to attract fresh leads. When there are more than three billion people connected to the internet through digital devices, a well-designed and engaging mobile application can take businesses a long way in reaching their target consumer pool. However, to achieve this, the first step is choosing the best solution and service providers. Your mobile application should not only communicate your brand to the customer but also guide them toward your sales funnel. In this edition of CIOReview, we bring to you the story of some of the most successful mobile application solution providers that deliver the best outcomes for their clients. Our features include Thoroughbred Solutions, a strategic IT solutions provider that specializes in business process outsourcing and delivery of custom websites. This edition also offers a combination of thought leadership from subject-matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this issue provides you with the right assistance in choosing the best mobile application solution provider or service partner according to your requirements.Let us know your thoughts!EditorialDriving Business Strategy with Mobile ApplicationsCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewContact Us:Phone:510-230-0395Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com May - 22, 2020, Vol 09, Issue - 23 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasVisualizersIssac GeorgeScott Juasy*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Dean Winchester
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