| | MAY 20198CIOReviewBy Rob Barrett, Advisory Principal, KPMG U.S. No doubt you're thoroughly aware of digital disruption and how it has given rise to new offerings, competitors, and heightened customer expectations. Every company is at a different stage in its digital evolution with some successfully executing pilots or launching new business models and an equal or greater number perplexed as to where to begin in creating and implementing an effective digital strategy. Further, how do you build in the ability to continue any momentum your business is currently experiencing to leverage disruption for new opportunities?Whether you want to optimize existing processes or transform entire operations, this article will cut through the hype and help make your digital journey feel a little less daunting. Here is some brief pragmatic advice for companies preparing to build a digital supply chain strategy to compete and provide superior customer service in a digital world.1. Aim for frictionless processes and effortless decision-makingWhen it comes to the performance of a supply chain, it's really just a function of two things; how efficient the processes are and how effective the decision-making is. No matter how well an organization streamlines its processes and optimizes its operating model, if it still makes bad decisions its performance will suffer. Conversely, if an organization is adept at decision-making, but doesn't have the necessary processes to execute them, then it will perform poorly.The objective of any digital transformation program should be to improve performance. If the effort is not going to remove friction from a process or improve decision-making, it should not be part of your digital strategy.2. Start with performance, not with data or technologyIt's easy to get distracted and captivated by the newest, shiny technology. Absolutely impressive things are currently possible with big data and powerful technologies. But performance should always be the starting point. Business leaders need to first ask, "`What is the performance challenge?" and "What levers can I use to influence performance?"Forget the hype surrounding the latest trends or innovations, and instead concentrate on the core capabilities and market realities of your business and the consumers you serve. Define your performance ambition and only then look to digital process and technology innovation to help in achieving that ambition.DAUNTED BY DIGITALRob BarrettIN MYOPINION
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