| | MAY 20198CIOReviewEXECUTION OF CHANGE ON THE ROAD TO DESIRED BUSINESS VISIONI think the major trend which is changing the rules for businesses is digitalization. Companies are more inclined in the direction of a consumer-centric market and are trying to design its collaboration practices for better user experience. This opens up a couple of things, one among them is the emphasis on integration as companies are no longer relying on their proprietary data and analytics, they are leveraging data from other organizations as well.The second thing is around data itself. Though data is not perceived to be a transactional asset, it's always viewed as more of an analytic insight asset. A lot of companies actually leverage analytics as an insight within their data program but they forget the transactional assistance which again makes the insights a lot more challenging to find and identify.The industry is also witnessing a trend--analyzing real-time data that is, in turn, driving the focus around data acquisition and analytics. So it's about verifying that insights can be generated as and when events are actually occurring.By Leo Barella, VP of Enterprise Architecture, AstraZenecaIN MYOPINION
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