| | MAY 20196CIOReviewThe digital shift has brought in phenomenal transformations to how businesses market their products or services. At this pace, there will soon come a time when marketers have access to all the interactions between humans and machines, which can be leveraged to design personalized marketing strategies for every individual. However, to achieve such an outcome, marketing companies have to rethink their entire methodology, and the first objective is to place immense significance on understanding customer behavior. Technologies such as IoT and AI can capture and understand the nuances of human interaction and build elaborate profiles of their potential customers. This information would help them to develop a marketing strategy that aims at enhancing the customer's experience with a particular brand. However, businesses can only identify customers' interests by making them tell their story. As a result, user-generated content would be extremely valuable in the coming years, to not only help a company in accumulating the right content but also aiding them to understand and segment their customers. Businesses like Netflix and Amazon are already taking advantage of the power of personalization. Alongside, live videos of product demos, "behind the scenes" glimpses of events, life in the office, how products are made, are gaining equivalent popularity today in the digital marketing landscape.That said, mobile-based solutions have been the spotlight for most businesses in recent times, as most of the customer interaction takes place on mobile-only platforms. Thus, brands need to increasingly leverage this trend and delight their customers on social media. Additionally, the digital marketing landscape is expected to witness a surge in technologies like blockchain and advanced multichannel analytics. To help organizations find the digital marketing solution or service provider, our editorial board has compiled this edition. We have also curated the opinions that matter in the industry, where several thought leaders have shared their precious insights on digital marketing initiatives. We hope this edition helps you in preparing for the challenges of tomorrow.Let us know your thoughts! EditorialCustomer Experience: The New Carnival Barker Copyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEditorial StaffSalesAaron PierceCarolynn WaltersDane StanleyChithra VijayakumarEric Thomaseric@cioreview.comVisualizersIssac GeorgeJaxon JaseManaging EditorJustin Smith*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin SmithManaging Editoreditor@cioreview.comContact Us:Phone:510.722.8394Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.com marketing@cioreview.comMAY - 23 - 2019, Vol 08 - Issue 31 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReview
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