| | MAY 20196CIOReviewEditorialCopyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMAY - 07 - 2019Contact Us:Phone:510.996.5122Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com May - 07 - 2019, Vol 08 SE 27 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffSalesAaron PierceCarolynn WaltersJoe PhilipShirley FaithSinchana NageshRussell ThomasALLEN JACKSONallen.jackson@cioreview.comVisualizersIssac GeorgeBabu MushtaqManaging EditorJustin SmithAR/VR Special*some of the insights are based on interviews given by CIOS and CXOsJustin Smith Managing Editoreditor@cioreview.comUntil a few years ago, AR/VR solutions found application largely in progressive industries such as gaming, entertainment, sports production, and retail; auto desk showcases, interactive live sports viewing, and 3D retail catalogs are prime examples of augmented and virtual reality. However, the smartphone revolution coupled with the increasing consumption of digital content and services means the implementation of AR/VR has turned a new leaf. The likes of tablets, smartphones, and phablets are now driving the advancement of AR/VR further into the lives of the consumers--a transformation that has paved the way for traditionally technology-challenged industries into embracing AR/VR solutions. On the front, the utility of AR/VR solutions has spread into industries such as real estate, education, medical, tourism, hospitality, advertising, and interior designs. While almost every industry is embracing AR/VR to elevate customer emotions through interactive solutions for brand recognition and product communication, real estate companies are leveraging "the power of imagination" by using AR solutions to deliver the experience of their project vision to prospective clients. Similarly, cutting edge retail companies are offering its customers simulated shopping experience through a number of platforms such as AR apps on mobile, apps for gadgets, wearables, smart glasses or VR headsets.At the enterprise level, AR/VR solutions empower organizations with their marketing strategies, facilitate more impactful interactions with customers, optimize and automate internal workflows. Going forward, AR/VR solutions will continue to help organizations realize their vision and shape the dreams of their customers into visible forms. Still in its nascent stages, the AR/VR landscape will present new opportunities to developers who aim to increasingly create immersive augmented reality experiences, and to progressive enterprises who intend to fuse AR/VR into their day-to-day operations. Needless to say, the evolution of AR/VR solutions is directly linked with the advancement of cognitive technologies. During this transformation, SMBs and start-ups will constantly seek economical AR/VR solutions that don't compromise on the quality of technology. In looking for an AR/VR solution provider, organizations must gauge the capability of the consultant to leverage the power of cognitive technologies, integrate analytics, and have the requisite IT infrastructure to analyze and manage large amounts of data. This edition of CIO Review is meant to help you in that quest.On the Cusp of Going Mainstream
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