| | May 20186CIOReviewIt's been an amazing feat to watch technology overhauling all aspects of sports, pushing the game and the business beyond traditional boundaries. From tournament planning to stadium design and performance analytics, technology advancements have bought forth a significant growth in the world of sports. Especially in areas like personalized sporting experience, technology is not just growing more prominent, but a necessity. A recent Forrester report reveals that 94 percent of sports fans own a smartphone and use it on a regular basis, say for attending live events, in the biggest sports venues across the globe. Today, sport venues are embracing technology for improving their facilities to enhance the in-person viewing experience and also their business bottom line as well.Today fans and audiences require sophisticated, personalized and highly-targeted experiences. Aimed at this, VR and AR have been taking sporting experiences to the next level in stadiums around the world. Augmented experiences are quickly going to become the norm, since live images could be augmented with information about the game and players. As technology and live content platforms continue to evolve, marketers will have more opportunities to reach sports fans with richer content and offer live experiences that will bring them closer to the game, and the brands who sponsor it. Further, the usage of wearable technology is also playing a major role in the sport arena, allowing coaches and teams to take performance metrics into account and utilize them to enhance training as well as real-time decision making.Though these innovative technologies drive digital experience initiatives in the sports arena, the success, at the end, is measured on positive outcomes. These initiatives should hence help organizations create new revenue streams, seek out new opportunities, gain competitive edge, create workplace efficiencies, and foster better customer service. On that note, CIOReview presents to you its annual edition on Sports Technology. This edition blends thought leadership from subject matter experts with real stories on what selected vendors are doing for their clients, including exclusive insights from CIOs and CXOs.Write us your thoughts.EditorialThe Future of SportsCopyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMAY - 9 - 2018Contact Us:Phone:510-402-1463Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com MAY - 9 - 2018, Vol 07 SE 29 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffSalesT:510.722.8394Aaron PierceBanu JohnCarolynn WaltersJustin SmithKyle SummersRussell ThomasStephen Thomasstephen.thomas@cioreview.comVisualizersIssac GeorgeAnil KumarManaging EditorJeevan GeorgeSPORTS TECHNOLOGY SPECIAL*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJeevan George Managing Editoreditor@cioreview.com
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