| | JUNE 20188CIOReviewMOBILE TECHNOLOGY ENRICHING DIGITAL TRAVEL EXPERIENCE By Michael Kubasik, Executive Vice President & CIO, Travel and Transport, Inc.Like all good innovation, our mobile journey started eight years ago in a gastropub, with wire frames drawn on a napkin and the idea to enhance the travel experience through an app. We built on this initial idea, constructed in that dim-lit pub, to set an initial scope for our mobile plan: to create a strategy to digitize our traveler itineraries. Remember the piece of paper you carried around to see all the details of your trip? We wanted to eliminate that. In addition to digitizing the itinerary process, the ultimate goal was to create an exceptional mobile product, where we travel with you, wherever you're going. At that time, mobile apps were still new. Our original product was builtin native mobile language to support Blackberry, Windows, IOS and Android. As you can imagine, we had challenges along the way, such as understanding the user experience for each type of device, creating seamless app flow based on `how' the traveler uses the app and even if we needed to support diminishing technology. However, even with Michael Kubasik
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