| | May 20186CIOReviewMore than ever before, when it comes to content, consumers want it "their way." And, thanks to advances in mobile, video, and wireless technologies, consumers now enjoy an abundance of options. As a result, the popularity of streaming services continues to explode. Nearly half of US households had subscribed to a streaming service as of 2016, with millennials subscribing to an average of four streaming services. Overall, 60 percent of US consumers (and 82 percent of millennials) stream TV shows at least monthly.Another rising trend is cord-shaving--in the third quarter of 2017 alone, one million US viewers canceled their multichannel subscription television services,3 opting instead for some combination of broadband Internet and IPTV, digital video recorders, digital terrestrial television broadcasts, or free-to-air satellite television.4 These viewers clearly represent an enormous opportunity for media companies nimble enough to meet their needs.In response to these trends, media companies are increasingly going direct-toconsumer with their own digital streaming services. For example, Disney recently acquired a tech firm that will help it launch its own streaming services, ending its distribution agreement with Netflix. Yet another area of opportunity for media firms is exclusive content for viewing in the home and on mobile devices. Consumers have an almost insatiable appetite for highquality content, and a primary reason they subscribe to a platform is to access content they can't get anywhere elseHigh-quality content will likely always be in demand. A challenge for media companies is twofold: maintaining or even increasing content quality, while also finding ways to extract maximum value for that content. We hope the valuable insights from industry thought-leaders and the innovative solutions from leading as well as emerging companies featured in this edition will help you in making informed decisions in your Media and Entertainment endeavors in 2018.Jeevan George Managing Editoreditor@cioreview.comEditorialEntertaining the Consumer-driven WorldCopyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMAY, 14 - 2018Editorial StaffSalesSpurthi PatilJustin SmithKenneth ThomasLester D'SouzaKyle SummersSarah FernandezBrian Thomasbrian@cioreview.comManaging EditorJeevan George*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffVisualizersSean M. DylanJeevan JyothiMEDIA AND ENTERTAINMENT TECHNOLOGY SPECIALContact Us:Phone:510-556-2280Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com MAY, 14 - 2018, Vol 07 SE 24 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReview
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