| | MAY 20188CIOReviewMultimedia is integrated into the DNA of life at home, at school and at workCREATIVE PLATFORMS, TOOLS AND TECHNOLOGIESBy Ashish Desai, Assistant Director, Multimedia Technologies, Villanova UniversityEarly in 2018 and looking into the future, there are definitive macro and micro trends in audio-visual technology. Your organization's resources and attention are likely being driven by creative platforms, tools and technologies commanded by the people that you serve behaving like creators as much as consumers. I see this as a part of the meta-trend of breaking tradition at all levels. The resulting fluidity and uncertainty is the new norm affecting the speed of our strategy, logistics, and implementation. We are being challenged to match the activism, engagement, and dynamism of our users. The days of traditional A/V, with its limited scope, function and purpose have come and gone. Multimedia is integrated into the DNA of life at home, at school and at work. SnapChat, Instagram, YouTube, Periscope, Twitch.TV, Facebook live, Tablets, Microsoft Surface, mobile devices, personal computers, communication suites like Skype, Zoom, Google Hangouts, gaming devices, app stores are just a few of the platforms, tools and technologies that are all pinging your infrastructure and your staff. For much of history the consumption of media was driven by the few for the many. There has been a paradigm shift. The ubiquity of the technology and the simplicity of the software have made it possible for consumption and creation to be driven by the many for the many. Each of the platforms, tools and technologies listed previously not only enable consumption but they encourage, highlight, and reward creation. It would be a mistake to think of limitations to this shift by isolating it to entertainment and leisurely pursuits. It would be holding to the traditional definition of a content creator. Simply, in this new paradigm we are all content creators. Increasingly, educators in primary and secondary institutions create A/V based content to teach using tools Mediasite, vbrick, Panopto, Camtasia, built-in LMS features, and free tools like YouTube. Using the A/V medium students collaborate, demonstrate learning, and earn degrees the using A/V as primary medium. Professionally, external and internal communications increasingly leverage multimedia to communicate and execute core business functions. What does this mean for your organization? Depending on your core business, your network capacity, your storage and data retention policies, hardware Ashish Desai
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