| | May 20175CIOReviewCONTENTS08Page No.16 to 626366283138455135254148355528484166253151453863AI: How Do We Market to Artificial Intelligence?B2B Marketing Targets the Business BuyerDriving Marketing Effectiveness through Collaborative TechnologiesThe Future of Marketing: Creating 3-Dimensional Customer Profiles in an IoT Frenzied WorldA Cure for `Infobesity': From Data Overload To Real-Time InsightFinding Clarity in the World of Big Data to Deliver Personalized Digital Customer ExperienceWhy Increased Spending on MarTech is not Necessarily a Good ThingThe New Breed Customer-centric CIORethinking the Value of Marketing ExpertiseHow Tech is Changing Just About Everything in MarketingThe State of Marketing Technology Solutions Douglas Turk, CMO, JLT GroupJuergen Brock, CMO, FujitsuJoanne Moretti, SVP & CMO, JabilJeanine Banks, EVP, Global Products & Solutions, AxwayDebra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer CompaniesMariana Cogan, VP-Marketing Operations & Digital Experience, PTC [NASDAQ: PTC]Jennifer Renaud, CMO, Oracle Marketing CloudSheldon Monteiro, SVP and CTO, SapientWarren Zenna, EVP & MD, Havas Media GroupDavid Roman, SVP & CMO, LenovoClay Stobaugh, EVP & CMO, John Wiley & SonsIN MY OPINIONCXO INSIGHTS*All Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSetting Direction in an Era of Continuous TransformationRobert Walden, CIO, Epsilon55What Can CIOs Learn from Small Businesses when It Comes to Creating Value?Ann Monroe, VP-Worldwide Marketing, FileMaker, Inc., an Apple subsidiary
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