| | May 20176CIOReviewCopyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMAY - 03 - 2017Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 MAY - 03 - 2017, Vol 06 SE 56 - Published by ValleyMedia, Inc. To subscribe to CIOReviewVisit www.cioreview.com CPG TECH SPECIALCIOReviewEditorial StaffSalesAaron Pierce Jasmin Alic Kathy ArnoldAllwyn Silva Jem ElizabethSarah FernandesKatherine Joneskatherine@cioreview.comT: 510.996.5173VisualizersDave BrownManaging EditorJeevan GeorgeEditorialK. Manoj KumarShift in customer demographics, rise in online product research, and ambiguities regarding retail shelf space are drastically affecting the relationship between CPG companies and consumers today. As the industry evolves, CPG companies should deepen their understanding about consumer behavior, shopping habits, and focus more on their cost base to drive continual efficiency. Today, companies are heavily investing in targeted and personalized consumer interaction solutions. In such a scenario, social, mobile, and location device data are helping establish a "strong connection" between consumers and brands in real-time. To make informed decisions in this market, CPG companies often tap into social intelligence, an intuitive tool that help improve customer engagement activities and marketing objectives. Coupled with this, wearable devices, smart objects and machines provide real-time intelligence that changes how consumers interact with products and how CPG companies operate. Often, digitization infused with real-world experiences enable companies to generate rich and invaluable intelligence and build more modular platforms and applications, with the use of dynamic analytic engines. These mobile apps, in-store technologies, e-commerce sites and CPG social networks account are "digital enablers" that help build resilience and engage target consumers in product innovation to marketing campaigns. In such a consumer-centered environment, CPG companies want to define and execute advanced strategies that support their business goals to enhance performance. With the help of "digital enablers", they want to effectively engage with their consumers in real-time and influence their journey on connected devices across multiple touchpoints. In this edition of CIO Review, we bring to you 20 most promising CPG tech solution providers 2017. We hope this information will help you transform your CPG operational models to remain competitive. Let us know your thoughts. Jeevan George Managing Editoreditor@cioreview.comTechnology-enabled Growth
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