| | MAY 20176CIOReviewAugmented reality continues to unravel limitless possibilities by the passing day. Though a nascent technology, the market value for AR is set to touch a mammoth 100 billion by 2024, as newer opportunities gain ground to capitalize on its mesmerizing potential to radically alter the scope of business operations. With powerful AR platforms disrupting healthcare, retail, manufacturing and construction among many others, AR's value proposition is profound across the industries today. Use cases are ample, right from gaming that catapulted AR to the limelight to AR technologies that can deliver virtual immersive experience to a shopper through apps on smartphones or smartglasses. The ability to virtually try out an item from either an online store or a brick and mortar store greatly augments the user experience and increments the satisfaction quotient. This in turn brings immense value to undecided shoppers and hastens the shopping process.Riding on its convenience and highly informative proposition, deployment of AR smart glasses can help field personnel to effectively collaborate and garner remote help from subject matter experts for fixing service issues. AR's ability to compile contextual information and superimpose graphics and guidelines onto the field of view of a user viewing a particular object will further facilitate a hands-free approach to fixing the problem. Likewise, in the healthcare arena, AR can help patients see how a drug works in 3D, while surgeons can conduct more accurate surgeries with AR based healthcare apps. With its multisensory approach, AR-based product support is on the anvil for most companies to further enhance their service or learning offerings.Set to upstage business models, AR is beating a straight pathway to present extraordinary experiences. More and more solution providers continue to jump on the AR bandwagon and open out new avenues to derive benefits from its unique value proposition. Leafing through these pages will keep you abreast of the innovative solutions that paint a truly immersive and engaging experience rendered by the versatility of AR.Copyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMAY - 30 - 2017Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 MAY - 30 - 2017, Vol 06 SE 70 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com Augmented Reality SpecialCIOReviewEditorial StaffSalesT: 510.996.5123 Aaron PierceJudy Christin Joshua ParkerAllwyn SilvaSara FernandesVictor CookSherin Matthewsherin@cioreview.comVisualizersMatt RyderRenukesh GangurManaging EditorJeevan GeorgeEditorialRendering an Immersive ExperienceJeevan George Managing Editoreditor@cioreview.com
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