| | MARCH 20226CIOReviewAll of us remember the famous Pokemon Go game and its insane popularity. In this game, players would create and customize their avatars where these avatars are displayed on a map based on the player's geographical location. As players move in their real world surroundings, their avatars move within the game's map. This was all possible because of augmented reality (AR). But, can marketers use the same technology to attract and guide users to their store and make them buy more? Apparently, the answer is yes. AR is proving to be a true gem for marketers as it is significantly boosting customer engagement and level of interest in a brand's products and services.Today, extended reality (XR)--an upgraded version of AR/VR--is taking center stage when it comes to strengthening customer engagement. In the near future, it would not be a stretch to see XR gaining momentum and not just staying limited to gaming applications. The XR's greatest marketing potential lies in building emotional connections of products and services with its consumers. By simulating real-world experience, XR applications can make the customer experience more interactive, engaging, and appealing, and hence media companies can reach their target audience more effectively. For instance, XR are currently being used in furniture shops for try-before-you buy experiences that allows a customer to see how a piece of furniture would look in their own home through their smartphones.Now, it is only a question of whether organizations are ready to invest in the future of such customer engagement. In this edition of CIOReview, we bring you the story of some of the promising customer engagement solution providers that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership articles from subject matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the customer engagement solution providers that fits your business requirements.Let us know your thoughts! EditorialExtended Reality: Extending Value in the Customer JourneyCopyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com March - 1 - 2022, Vol 11, Issue - 4 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersDean WinchesterJustin SmithShirley FaithRussell ThomasVisualizersAsher Blake*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com
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