CIOReview
6CIOReview | | MARCH 2021Customer experience management (CEM) is more than serving the customers or knowing where and what they want to shop. An efficient CEM can enable an enterprise to understand its customers so completely that it can deliver personalized experiences. Providing such a customer experience would not only enhance customer loyalty but also make customers evangelize about the business to others ­ and that is the most valuable form of marketing there is. This depth of knowledge about customers is obtained by extracting critical insights from all customer touchpoints and channels across an entire organization or an enterprise. However, it is almost impossible for an organization to create consistency across every touchpoint of the customer journey without an effective CEM solution.Meanwhile, the COVID-19 pandemic has further convoluted the consumer landscape. Consumer behavior may be forever changed, but it's certainly changed, at least for the next couple of years. Thus, businesses must pivot, innovate, and transfer to stay relevant for their customers in-person, online, and everything in between. In the backdrop of this altering landscape, enterprises and organizations must adopt data-driven transformation with leading-edge technologies like the internet of things (IoT) and artificial intelligence (AI) at the heart of it.In this edition of CIOReview, we bring you the story of some of the most promising CEM solution providers that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership articles from subject matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best CEM solution provider according to your requirements.Let us know your thoughts!EditorialRedefining Customer Experience in the New NormalCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com March - 29 - 2021, Vol 10, Issue - 12 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasVisualizersIssac GeorgeVictor Cruz*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Dean Winchester
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