CIOReview
| | MARCH 20196CIOReviewThe advent of mobile, online streaming, and wireless technologies have completely transformed the way content is consumed. The ongoing digital transformation is leading to the convergence of social media, networking technologies, and entertainment channels, spurring a tight competition between content creators and distributors. Besides, the impending launch of 5G technology is expected to improve connectivity and create a new wave of instant access to digital content. As technology continues to revamp the personalization aspect, any innovation in this area will be highly valued by both advertisers and consumers. Evidently, the likes of Amazon Prime and Netflix will redefine the content delivery and monetization in 2019. Meanwhile, media and entertainment companies will face numerous challenges in balancing personalized content delivery and compliance. Regulatory laws--in the aftermath of the GDPR implementation, for example--will create a lot of resistance to targeted content delivery. The content creation, distribution, and monetization will be driven by artificial intelligence and machine learning. Complemented by 5G and virtual assistants, the streaming platforms will become the focal point in the high-speed connectivity world. To deliver a delightful experience, the media and entertainment companies are making significant investments. Given the pace of technological evolution, media and entertainment companies must adapt to these trends quickly. In this scenario, media companies and content creators need to rework their plan to improve content quality and extract maximum value from it. We hope the valuable insights from industry thought leaders and innovative solutions providers featured in this edition will help you make informed decisions. EditorialCreate, Distribute, MonetizeCopyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMARCH - 27 - 2019Editorial StaffSalesAaron PierceCarolynn WaltersDane StanleySinchana NageshGeorge Thomasgeorge.thomas@cioreview.comVisualizersIssac GeorgeAnil KumarManaging EditorJustin SmithMEDIA AND ENTERTAINMENT SPECIAL*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin SmithManaging Editoreditor@cioreview.comContact Us:Phone:510.722.8394Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.com marketing@cioreview.comMARCH - 27 - 2019, Vol 08 SE 16 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReview
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