| | MARCH 20198CIOReviewIN MYOPINIONThe house of IoT is a house divided between the glass half-full optimists and the glass half-empty skeptics. Glass half full view points to the market success of IoT devices that have redefined their categories (e.g. smart locks and thermostats) and the explosive growth in voice assistants such as Alexa that simplify the IoT experience. The glass half empty view would point to the spotty advance of IoT in very limited `thing' categories when compared to transformative, game changing innovations such as smart phones. So which is it? Over-optimistic market projects or the best still to come?A view forward on IoT benefits from a view back at the smart phone technology transition for a success framework, and then way back at the advent of electric powered appliances as a consumer transition with useful analogies. The success pillars that teed up the smart phone revolution can be thought of as a TE(E)E framework--Technology, Experience and Economics, and Ecosystem.Dissecting smartphone success according to the above model yields the following insights. Clearly smart phones succeeded because of inflection points in the confluence technologies to create a compelling mobile experience (fast touch-based displays, good enough internet speeds, and exponential drop in memory costs). On user experience, mobile app frameworks turned a disadvantage (small screen and lack of keyboard) into an advantage (voice, widgets) to where many of us live mobile-first lives today, with laptops as an afterthought. On economics, not only is a $100 mobile phone today superior to the best mobile money could buy a decade ago, mobile adoption of technologies IOT, AI AND THE SMART HOME: GLASS HALF-EMPTY OR HALF-FULL?By Venu Vasudevan, Research Director, Data Science and AI, Procter & Gamble
<
Page 7 |
Page 9 >