| | MARCH 20196CIOReviewThe secret is out ­ it is easier and cheaper for a business to retain existing customers than acquiring new ones. Loyal to the mantra, "keep a customer happy and improve customer retention," organizations have begun shifting their investments from marketing campaigns and flashy product launches to customer-focused services.Although digital signage technologies have been around for more than two decades, the dormant technology has regained its importance through various combinations of simple vision sensors, smart cameras, and embedded vision systems. As the average costs of sensors stay on the decline, many developers, key vendors, technologists, and new firms are committed to taking the role of redefining production, both physically and virtually. Going beyond the traditional manufacturing norms, latest solutions are now reimagining a holistic view of business models while integrating a variety of verification, analysis, and enforcing techniques to identify robust and reliable manufacturing processes and supply chain.The rising initiatives of the essential players in research and development activities, with the aim to equip customers with better and innovative products, is projected to drive the demand in this market. Thanks to the indulgence of a fresh breed of entrepreneurs, a multitude of startups and innovators have risen and are challenging the status quo of customer service offerings.At this juncture, CIOReview brings to you the 20 most promising digital signage solution providers. We are featuring a list of key players in the digital signage space along with insightful articles from thought leaders in the industry. We believe this edition will help you in evaluating and formalizing effective digital signage infused marketing strategies for your organization.Let us know your thoughts.EditorialRedefining Customer ExperiencesCopyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMARCH - 20 - 2019Editorial StaffSalesAaron PierceCarolynn WaltersDane StanleyShikha PatraEric Thomaseric@cioreview.comVisualizersIssac GeorgeAR RamjithManaging EditorJustin SmithDIGITAL SIGNAGE SPECIAL*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin SmithManaging Editoreditor@cioreview.comContact Us:Phone:510.722.8394Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.com marketing@cioreview.comMARCH - 20 - 2019, Vol 08 SE 11 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReview
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