| | March 20176CIOReviewLet's start with some history. For e-commerce, 2016 was a record-breaking year, with some impressive numbers. E-commerce accounted for around 9 percent of all the retail spending last year, raking in about $1.915 trillion, according to eMarketer.As we step into 2017, the momentum is not going to slow down, as e-commerce giants across the globe are experimenting with never-before strategies to make the whole process of buying and selling through the internet, more seamless and inviting.Take the case of the world's biggest e-retailer, Amazon. From drones that deliver goods to the doorstep to one-click checkouts, Amazon is always playing to be on top of the game. But there are multiple, innovative startups that are trying to innovate, in an area what Gartner calls as the "Battleground" for e-commerce companies--customer experience. Take for instance Warby Parker, an innovative startup that's raking in annual revenues top $100 million within a short period of existence. The company has a "Home-Try-On program" that allows customers to choose five frames from the website, which they receive to try on at home for five days, free of charge. The list doesn't end there.There's one thing that's a common denominator in all these efforts--technology. From e-wallet technologies that make payment processing as easy as a pie-- Apple Pay, Samsung Pay, PayPal, and Stripe--to strategies that simplify 'social commerce'--a unique integration between social media and e-commerce--the field is ripe for vendors to take charge.In this edition of CIOReview, we have compiled a list of innovative vendors, that can assist you to make your e-commerce ventures a success. The edition blends a listing of top vendors with exclusive interviews from industry experts.Let us know your thoughts.Jeevan George Managing Editoreditor@cioreview.comEditorial"Experiencing" the True E-commerce Copyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMARCH - 11 - 2017Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 MARCH - 11 - 2017, Vol 06 SE 11 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffSalesT: 510-565-7560Aaron PierceAva GarciaJoshua ParkerAlex D'Souza Syeda Tina TabinSarah FernandesEric Thomaseric@cioreview.comVisualizersStephen ThomasJohn GouthamManaging EditorJeevan GeorgeE-COMMERCE SPECIAL
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