CIOReview
| | March 20176CIOReviewWalk into any smart retail store today, and the experience is bound to floor you. Reflections on the yesteryears bring out the seemingly quiet, yet profound transformation of the shopping experience over the timeline. Along the various touch points of the consumer and the product journey, an ensemble of interesting technologies adds convenience and creativity to attract the smart shopper, incrementing retail growth estimates. The new age retailer can bank upon the repertoire of innovative technologies to connect with the consumer better. Interestingly, in a smart store, the shopper has to simply choose the items and the payment is debited automatically upon leaving the store, an easy option sans the winding checkouts. Smartphones and the combination of advanced technologies for scanning products are set to fan these new and faster checkout methods. Mobile technology is also increasingly building the synergy between payments, marketing, advertising and more. Enhancing the customer engagement quotient further is the Internet of Things, chatbots, virtual reality's immersive and interactive experiences, alongside cloud based apps.The store associate is also transitioning into a knowledge resource armed with data about the customer's buying history to build on the relationship and effectively guide the customer to close the sale. Personalization at scale is made possible by AI and machine learning, which drives improved recommendations and intelligent customer service. Since the path to purchase traverses across multiple channels, analyzing both online and offline data and gaining a single view of the retail management systems go a long way in optimizing omni channel initiatives. A single solution encompassing ecommerce, inventory, warehousing and CRM presents a holistic advantage. As the customer-driven economy accelerates the entry of technology marvels, retailers are leaving no stone unturned to transform shopping into an immersive experience for the shopper and move the needle on the profit line.On this note, we present the 20 Most Promising Retail Technology Solution Providers-2017.Let us know your thoughts.Copyright © 2017 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMARCH - 01 - 2017Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 March - 01 - 2017 Vol 06 SE 12 Published by ValleyMedia Inc.To subscribe to CIOReviewVisit www.cioreview.com RETAIL TECHNOLOGY SPECIALCIOReviewEditorial StaffSalesT: 510.565.7623 Jason Thomas Judy Christin RMS ShivSarah FernandezVivian MurrayJennifer Stephenjennifer.stephen@cioreview.comVisualizersStephen ThomasAnil KumarManaging EditorJeevan GeorgeEditorialRetail's Leading EdgeAaron Pierce Jeevan George Managing Editoreditor@cioreview.com
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