| | MARCH 20148CIOReviewopinionin myOur world is growing more and more digital, and consumers want to be connected all the time. Increasingly, they expect the digital experiences in their car to align with the ones they enjoy outside the car. This is quickly turning the car from a mechanical device into a mobile device, with estimates that there will be 152 million connected cars on the roads by 2020, generating 11 petabytes of data annually.Accelerating this shift are technological forces ranging from the growth in portable devices to the Internet of Things (IoT). These developments have helped make the car an integral part of today's interdependent web of information flow. The car is now able to both receive data and feed it to the cloud, the traffic infrastructure and other vehicles. Our ability to make the most of the intelligent connected car is directly linked to our ability to turn this data into insight. The IT OpportunityThe car already generates a great deal of data. This only promises to grow as new capabilities and resources are added, making the car one of today's most data-rich opportunities. IT managers can now consider how they pull pertinent data off of the car. Drivers, meanwhile, should be able to adjust privacy settings, dialing them up or down depending on preferences. Drivers want to choose how much data is shared based on the perceived value of sharing. This includes diagnostic data that enables car manufacturers to understand how their vehicle is being used, and what is happening inside it. This same intelligence is also allowing marketing, engineering, and IT organizations to work together to improve the car ownership experience. By calling on CRM data as well as a growing Unlocking the Value of Connected CarsBy Elliot Garbus, VP-IoT Solutions Group & GM-Automotive Solutions Division, IntelElliot is responsible for delivering Intel's vision for connected cars spanning from In-Vehicle-Infotainment and autonomous driving, to intelligent transportation systems. Intel's [NASDAQ: INTC] automotive solutions deliver the future of transportation by reducing complexity, costs, and time.Elliot Garbus
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