6CIOReview | | JUNE 2024Danny Rose,SVP,E-Commerce, Advertising & Digital Marketing,Playa Hotels & ResortsCONSUMER-DIRECT BUSINESSSTRATEGY19Tia Vladimirova, Senior Digital Marketing Manager,Empire CommunitiesTHE TRANSFORMATIVE POWER OF DIGITAL ADVERTISING22Mindy Duong,First Vice President, Digital Content & UX Development,East West BankMASTERING EMAIL ETIQUETTE FOR LEADERS: CRAFTING THE PERFECT SALUTATION25Marc Montagne,Head of Digital Marketing and E-commerce,Vacheron ConstantinFUELING BUSINESS GROWTH WITH DIGITAL MARKETING BRILLIANCE28LAST WORDChris Thomas,Director of Marketing Operations,CRSTRETAINING PERSONALIZATION IN AUTOMATED COMMUNICATION30CXO INSIGHTSIN MY OPINIONMahen Gunarathna,Chief Marketing Officer,Union AssuranceTRANSFORMING LIFE INSURANCE WITH DIGITAL MARKETING08
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