| | JUNE 20218CIOReviewIN MY OPINIONBy Chloe Becquet, Associate Director, Technology, HelloFreshSTREAMLINING CUSTOMER DEVELOPMENT VIA AUTOMATIONChloe Becquet serves as the Associate Director of Technology at HelloFresh. She is an IT leader and growth strategist with 10+ years of experience building out, modernizing, and streamlining systems infrastructure for fast-growing companies. She is an expert in delivering the technology strategies that allow companies to thrive by developing a strong IT foundation, ensuring scalability in IT operations, security, and compliance to support rapid growth. In the light of your experience, what are the trends and challenges you've witnessed in the Custom Software Development space?Communication and expectation are the most significant pain points. As a result, when a user reaches out asking for help, there's an understanding that they don't know how to resolve the issue. This is where we come in. We understand the technology side of things, and we're able to assist and resolve.But sometimes it's just the communication part and managing this expectation, which goes both ways.
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