| | June 202119CIOReview"By integrating DAM with PIM, we are offering a solution for enterprises and brands to better manage, automate, and accelerate all their commerce-related workflows. Imagine rendering efficient delivery of the brand message across all your go-to-market touch-points ­ it's a game-changer for large and small players," says Ken Garff, CEO at Amplifi.io.Enabling Complete Marketing Stories for Rich Product ExperienceAmplifi.io offers a one-stop source for marketing assets and product information, thereby empowering the marketing, sales, and external partners of enterprises in enhancing their productivity and improving their ability to reach and engage with more customers. To facilitate this, Amplifi.io leverages artificial intelligence (AI) and simplified best practice that brings about smart and automated content organization. Ken Garff continued "We love to see brands drop thousands of images into our system and they all end up in the right product merchandising kits." The marketing kit can then be accessed for all the information related to that product, including images, videos, interactive catalogs, customizable collections, and much more.Meanwhile, Amplifi.io features some powerful image and video management and publishing tools as well. "The tools can create different renditions of an image or a video to cater to the varied requirements of different e-commerce websites like Amazon, eBay, or Walmart," adds Garff. Those tools can provide videos that are ready to embed, link, or stream. They also flaunt a diverse range of other features, such as on-demand conversion and support for 4K+ professional video files.It is also important to note that the marketing kits are organized in a self-service content hub, or DAM, that is seamless to manage ­ without the need of a DAM librarian. Thus, the product-centric kits can be easily accessed, customized, and shared across multiple channels and platforms, enabling the marketing and sales teams to dispense complete marketing stories in one go. Besides, the cloud-based content hub offers data-driven insights into the effectiveness of an enterprise's media content spending as it permits complete monitoring of media usage and enables real-time reporting. At the same time, apart from functioning as a completely standalone application, the DAM can also allow seamless integration with other internal systems and content management systems (CMS) via its application programming interface (API).Riding on the rising popularity of such competencies, Amplifi.io has carved a niche for itself today as an ideal product experience management (PXM) solution for to support e-commerce. To illustrate this capacity, Garff mentions a recent client interaction. "A major apparel brand recently approached us citing the incompetency of their existing processes," states Garff. As DAM and PIM were not centralized, the sales department of the company was finding it quite hard to pull up information regarding their expansive range of products. The company wanted to bring all the information for their products under a system, and Amplifi.io provided exactly that with their product-centric marketing kits. After onboarding Amplifi.io, the company's sales team found it effortless to gather information regarding a specific product or even hundreds of products at a time. "While their sales team was able to organize and traffic the digital assets requested by their partners easily, the team was also better equipped to have sales conversations and support those conversations with easy access to all the details regarding any product," avers Garff. "It improved their ability to support the retail partners, boosted their speed-to-market, enhance their sales communication, and accelerate their overall commerce processes," he adds.Given such successes, Garff is doubling down on Amplifi.io's innovation. He is determined to remain at the forefront of this emergence of product experience management and aid enterprises further in automating their go-to-market and e-commerce-related workflows. Subsequently, the company is now focusing on building tighter integrations with ERPs like NetSuite, Odoo, SAP, and CMS systems like WordPress, Shopify, and so on. "Omnichannel commerce is the future. PXM is driving a change in the way traditional and digital commerce is organized, and products are merchandized using digital content, and we are empowering our clients to be in the driving seat of this change," concludes Garff. By bringing together conventionally siloed digital asset management (DAM) and product information management (PIM) technologies. Amplifi.io has bridged the gap ensuring excellent customer experiences across all e-commerce venues
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