| | JUNE 202119CIOReviewINTELLIGENCE DRIVEN BUSINESS: MAKING IT REALThe Digital Feedback Loop Companies who survive the digital revolution will do so only by capturing critical information across software-infused products, operations, customer engagement, and employees.The digital feedback loop breeds success by allowing companies to improve customer experiences based on their continually evolving needs and innovate based on what customers really want.Enabling the digital feedback loop is taking that signal 'digital feedback' and driving it back into the products and services you deliver.An intelligent platform is at the core to collect data and capture these signals across boundaries. It then enables to connect and synthesize the data to create deep insights, leading to meaningful actions and improved business outcomes. This allows an organization to create deeper relationships with their customers, have more efficient operations, more effective employees, and better products and service.An Intelligent platform must support the waves of innovation happening in the field of artificial intelligence such as deep learning, knowledge mining, reinforcement learning. It needs to break data silos and help uncover the latent insights present in structured-unstructured real-time data from sensors and make it readily available to be processed. It harnesses the power of the cloud and the edge to provide deep insights and supports real-time and automated decision support.Becoming more data driven is now on the critical path for organizations to stay competitive and meet their customer and stakeholder demands.By Ramshanker Krishnan, Sr. Director of Enterprise Services and Delivery of Data and AI, MicrosoftCXO INSIGHTS
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