| | JUNE 202019CIOReviewnecessary and developed best practices to help organizations achieve ROI efficiently and innovatively to stay ahead of the competition. For instance, BitBang proposed a best-of-breed approach to design a martech ecosystem for two crucial international fashion companies that guaranteed the best possible customer experience, which intelligently exploited the value of customer data. Adobe was a key choice in the suggested architecture as it provides immediate data-driven insights, and optimization capabilities significantly reducing the break-even period.What steers BitBang ahead of the competition is its team of specialist data analysts, and data engineers devoted to helping businesses accelerate time-to-insights and gain a competitive advantage through leveraging the potential of all relevant tools. The company works very closely with its customers to provide honest, instant and reliable solutions for them, suggesting the tools and technologies for their specific business needs. BitBang's impartial approach of technologies is also appreciated by its partners, as they can be confident that every new customer that they bring will be satisfied with the latest technology proposed and will pursue this for the foreseeable future. "Educating our customers is our top priority to bring clarity and simplicity to their lives and achieve their business objectives as efficiently as possible," mentions Lorenzoni.BitBang combines strong vertical skills on Adobe products--with certified people with proven multi-year expertise--with the innovative vision and new capabilities of BigData, ML and AI, which makes the management of increasingly complex but high-value projects extremely effective in a short time. This has empowered the company to carve a unique niche for itself. For the future, BitBang is preparing to take on new challenges by continuing to invest in research and development to maintain its innovative role. "We intend to expand the Advanced Analysis and AI teams because they allow exploiting the full potential of the Adobe stack. BitBang is successful in communicating and clarifying these advanced opportunities with their clients," concludes Lorenzoni. BitBang and Adobe ferry large organizations towards innovative and effective customer management, thanks to the long-term partnership that allows combining a deep knowledge of technologies and experience on the most relevant business cases
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