| | JUNE 20186CIOReviewDigital signage provides customers target specific messages with high returns and low expenditure. Digital signage is set to become the prevalent form of advertisement vehicle in the market with its attention-grabbing content and attractive outlook. Public and organizations have embraced the use of digital signage on a daily basis given its attractive outlook and as a device of proactive reminder.Digital displays today are leveraging Artificial Intelligence to scale data and turn feeds into concise digital messages. With the use of AI and machine learning, organizations can automate the messages and provide valuable information according to the surrounding conditions. Some industries are experimenting with augmented and virtual reality to help create a smarter and substantial digital marketing signage. Additionally, businesses can now improve their customer personalization capability by integrating signs with battery operated transmitters emitting Bluetooth Low Energy signals to connect with nearby Bluetooth enabled devices. This will inevitably create a more individualistic user experience as nearby customers will be provided relevant information pertaining to their interests.In this scenario, exploring the offerings from state-of-the-art service providers along with understanding how technology can help enhance the use of digital signage has been an interesting journey for us. As a prelude to the unique possibilities that digital signage has to offer, in this edition of CIOReview, we present to you a list of companies that are transforming the digital signage landscape with next-generation technologies. We hope this edition will provide you with the right assistance in choosing the best-in-class solution for your requirements.Please share your thoughts with us.EditorialThe Evolution of Digital SignageCopyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewJUNE - 12 - 2018Contact Us:Phone:510.565.7614Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com JUNE - 12 - 2018, Vol 07 SE 43 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffSalesCarolynn WaltersKyle SummersKuheli Biswas Ranjita NayakSarah FernandesSam EricssonMarvin Paulmarvin@cioreview.comVisualizersIssac George Ajay K DasManaging EditorJeevan GeorgeDIGITAL SIGNAGE SPECIAL*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJeevan George Managing Editoreditor@cioreview.com
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