| | June 20176CIOReviewCopyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewJUNE - 07 - 2017Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.565.7624, F:510-894-8405 JUNE - 07 - 2017, Vol 06 SE 69 - Published by ValleyMedia, Inc. To subscribe to CIOReviewVisit www.cioreview.com SALESFORCE SPECIALCIOReviewEditorial StaffSalesAaron Pierce Eileen Singh Joshua Parker Raj Kumar Ava Garcia Jade Ray Kyle SummersSarah FernandesLawrence Tselawrence@cioreview.comT: 510.556.2284VisualizersDave BrownManaging EditorJeevan GeorgeEditorialK. Manoj KumarThe teaming up of Einstein and Watson is exciting news as the enterprise world heads toward the Fourth Industrial Revolution. Salesforce's and IBM's AI platforms forging an alliance is certain to take innovation up a few notches. This bold move to deliver joint products indicates Salesforce's intention to dive deeper into the lucrative world of AI. Salesforce truly believes this is the age of the customer, where connecting with customers in an entirely new way is imperative. However, for long, due to reasons such as not having the right tools or access to required data, combining existing customer information with external data has been a challenge. But Salesforce and IBM are changing this paradigm by providing an interface between Einstein and Watson where customer specific data can merge with area specific information on a global level. What all of this ultimately culminates into is, better customer service. Salesforce is leveraging the might of data and the analytical prowess of Einstein to cater to customers in a much better manner. Einstein is continuously becoming smarter, making it easy for everyone to take advantage of best-in-class AI capabilities in the context of their business. With Salesforce, firms will be able to put to use the ocean of data they are swimming in. They can personalize it and ensure consistent engagement with customers, irrespective of the communication channel. For instance, if someone goes to store and calls the call center an hour later, Salesforce makes it possible for the call center to know what happened and ensures all the involved entities are always up to speed.As Salesforce continues to spearhead AI driven CRM innovation, CIOReview presents its Salesforce special edition, featuring insights from industry thought leaders and solutions from innovative technology providers. We hope this edition is valuable in helping you leverage your Salesforce investments to the fullest. Jeevan George Managing Editoreditor@cioreview.comWhen Einstein Meets Watson
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