| | June 20166CIOReviewCopyright © 2016 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewJUNE 6 - 2016Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 JUNE 6 - 2016, Vol 05 SE-30 Published by ValleyMedia Inc. To subscribe to CIOReviewVisit www.cioreview.com TRAVEL & HOSPITALITY SPECIALCIOReviewEditorial StaffSalesT:510-493-7546Aaron PierceAishwarya KannanKathy ArnoldAlex D'SouzaJade RayVivian MurraySteve Millersteve@cioreview.comRichard Watsonrichard@cioreview.comRyan Maxryan.max@cioreview.comVisualizersStephen ThomasManaging EditorJeevan GeorgeThe travel and hospitality sector is moving beyond the niche, `early-adopter phase' of social, mobile, analytics, and cloud (SMAC) technologies to be more information-driven and customer-centric . Today's customers and travellers demand an experience that facilitate decision making by providing an instant preview of services and options that are available and accessible through smartphone applications and digital media platforms. From taking virtual-reality tours of vacation spots and facilities, to travelling with cloud passport, to checking-in with biometric sensors, or receiving automated concierge and house-keeping services, technology has broadened the definition of `personalized services' by harnessing the ubiquity of internet and sophisticated tools that are seen as the new norms in the industry.The availability of this wide array of solutions--both hardware and software for automation, business intelligence, data analytics, compliance, data security, and resource management no doubt serve a vast number of requirements for companies. It paves way for companies to define right strategies to simplify their direct-marketing activities, advertise services, assess customer behaviors, and motivate potential clients that are already exposed to an overwhelming number of options for comfortable and affordable travel and stay. Meanwhile, many travel and hospitality firms are still striving to remain innovative and keep up the competitive advantage by augmenting operational efficiency and revenue generation capacities. Their struggle to provide services that go over and above what the guests expect can be attributed to slim budget polices and perception of price. Further, travel agents and hotels need a thorough chalk talk on practices that help them effectively leverage latest and disruptive tools for flexibility, growth opportunities, and judicious distribution of workforce and resources. By attaining these benefits, enterprises can divert their attention into serious initiatives such as energy and resource savings, human capital management or even tailoring services according to customer choices and demographics. With the goal to enlighten travel hospitality firms demystify the role of technology in driving their businesses to meet the expectation of the millennial customers; we present the list of most promising travel and hospitality solution providers 2016.Jeevan George Managing Editoreditor@cioreview.comEditorialReshaping the "Experience" K.Manoj Kumar
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