| | November 20158CIOReviewTechnology-a Critical Pillar for SuccessBy Carman Wenkoff, CIO, SubwayAlmost everything in every department has become supported or augmented with technology. The technology group at Subway headquarters used to be regarded as purely transactional or "keeping the lights on," but has now evolved to be one of the critical pillars of the business and a core strategic business unit. Most of the work we do now is focused well beyond the foundational elements and is geared toward driving aggressive sales and profitability objectives. The CIO role is no longer supporting the business, it is driving critical parts of the business and working in strong partnership with the marketing and operational teams to transform the engagement level and methods with our customers. These new opportunities demand that the CIO be business-savvy and marketing minded. CIOs who are purely technical or view themselves that way will quickly become less valuable to the business and likely be supplemented with positions like the Chief Digital Officer in a different business unit, or be subject to more uncoordinated "shadow it" practices in the marketing area. The technology team at Subway has been leading the efforts and strategy in a number of critical areas. In our CIO INSIGHTS | | June 20168CIOReviewIN MY OPINION
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