| | June 20169CIOReviewreality maximizes the use of movement to draw attention to the broadcaster even when viewers are distracted by a second device. Our brains crave surprise. When something unanticipated appears on the screen our brain responds. Facts and figures are difficult for humans to recall, but emotions get our interest. Augmented reality helps broadcasts to tell stories and provide insights, not just relay information.These four factors do more than catch our attention, they also affect our memory. Information shared visually is recalled significantly more effectively than that information, which was transmitted by text or verbally alone.Integrate Augmented Reality for Daily Broadcast Use:When building augmented reality into a station's broadcast it's important to keep these considerations in mind: Choose an interface that allows broadcasters to control the presentation while facing the audience. Choreograph movement by both the presenter and augmented reality images that will best capture the eye of viewers who might be only partially paying attention to the segment. Build an augmented reality system that automates dynamic camera tracking to better meld augmented reality objects with the live video elements. This will allow the presenter flexibility to move naturally throughout the segment. Augmented reality offers broadcasters the opportunity to develop a reusable library of explainer video that can be reused when events recur and also provide footage that's easily leveraged on the web and mobile platforms. For believable story telling broadcasters must be able to appear both in front and behind augmented reality components, tricking the eye into believing they are in the same room together. Monetizing Augmented Reality: Augmented reality, not only retains audiences, but also provides new ways to monetize the broadcast. In the classic movie E.T. Reese's Pieces are used to lure the shy creature from its hiding spot. The use of this candy was not a coincidence but part of an advertising campaign and is a technique called product placement. Augmented reality allows us to leverage the same technique in the daily news, traffic and weather forecast. And that's important progress for advertisers who must battle against ad skipping technologies. With augmented reality, advertisers can sponsor graphics or even animated scenes providing another way to capture the attention of the audience. Think of it as the new generation of product placement that is highly contextual and dynamic. Bottom line, augmented reality is a critical next step in broadcast journalism. It has the potential to entice and engage in new ways that build a tighter bond between broadcasters and the audience. Build an augmented reality system that automates dynamic camera tracking to better meld augmented reality objects with the live video elements
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