| | June 20166CIOReviewCopyright © 2016 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewJUNE - 17 - 2016Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 JUNE 17 - 2016, Vol 05 SE-40 Published by ValleyMedia Inc. To subscribe to CIOReviewVisit www.cioreview.com AUGMENTED REALITY SPECIALCIOReviewEditorial StaffSalesAlex D'souzaDerek JamesMatthew JacobChithra VijayakumarJoshua ParkerSarah FernandesSteve Miller steve@cioreview.comT: 510.565.7559VisualizersStephen ThomasManaging EditorJeevan GeorgeAugmented Reality (AR) is rapidly evolving as the next must-have technology for companies to stay competitive in a world of consumers who increasingly demand "naive experiences". Successful AR applications will revolutionize the way people communicate with their devices, changing the way shopping works, how business is done, and how companies market to the consumers. This immense potential of AR technology has invoked a wave of interest among tech giants, and a number of them are fanatically investing in it. Their experiments are in different stages of development ­ Facebook's foray into augmented reality after its $2 billion acquisition of Oculus Virtual Reality is finally hitting the shelves; Microsoft has recently released the Development Edition of HoloLens; and Disney is bringing coloring books to life with augmented reality. Sony's pair of augmented reality glasses and HTC's virtual reality headset, HTC Vive are also creating ripples in the AR space. The investment trend is only set to continue, as analysts estimate that the total addressable market (TAM) for AR and VR combined, will touch $150B by 2020.While most of the developments around augmented reality and virtual reality over the past few years were dominated by hardware, the focus is slowly shifting to content for AR and VR. Today, device makers are encouraging content creation and development around games, media, user generated content and even retail shopping experiences to ensure that the lack of content doesn't frustrate consumers. The good news is that the number of applications is exploding--led by the video game industry. Many established industries such as healthcare, education, manufacturing, automotive and architecture is following the same path.For instance, Jaguar Land Rover's Virtual Experience allows customers to engage and interact with an almost life-size high resolution of the vehicle. Users can take a 360 degree interior and exterior view, and even open doors and start the ignition. Meanwhile, Accuvein's augmented reality application projects the patient's veins over skin, and shows nurses and doctors its exact location in the body. What's more, when it comes to sports, VR and AR are facilitating better training, advanced analytics, and a spectator experience that makes today's HD broadcasts seem quaint.As the AR technology is opening up new opportunities for enterprises--creating extra layers of fun, fulfilling, or time-saving experiences, the future is clear: it's something that the population won't soon go a day without. On that note, we present to you a special edition on Augmented Reality technology.We hope you enjoy reading this edition.Jeevan George Managing Editoreditor@cioreview.comEditorialA Trillion Dollar Industry in MakingK.Manoj Kumar
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