| |JULY 202319CIOReviewbeedanceUnlock the Power of Experiential Marketing Data to Drive Better Business OutcomesHow CIO's and CMO's Can Unify, Activate, and Monetize Their Event Databeedance is a boutique creative agency that specializes in leveraging business intelligence to help organizations better reach and engage with their target audiences, deliver highly personalized experiences, and uncover breakthrough insights that drive superior business outcomes. Leveraging decades of industry experience, the agency's global team fosters genuine human connections and excels in helping its clients solve complex challenges in event management, marketing, and human engagement.One of the common issues prevalent in the event management space is the underutilization of multiple data generated from events, experiential marketing programs, and brand activations. Such data are often siloed and scattered across multiple third-party platforms. Organizations also typically lack the skills and technology required to unify and effectively leverage this data. The agency overcomes this challenge with Honeycomb, its powerful experiential business intelligence service. Honeycomb unifies siloed, unproductive data across the entire experiential technology ecosystem, and uses sophisticated analytical tools and artificial intelligence to transform the data into actionable insights that inform real-time decision-making and improve event and business results."By better understanding how human engagement drives event and business success, we help organizations `put their data to work' to create personalized journeys, design more profitable sponsorship models, and identify new revenue opportunities," states Steve Boyce, partner and co-founder of beedance.The Honeycomb service helps organizations develop a solid measurement and reporting framework, and a data capture and unification strategy that enables organizations to efficiently manage, activate, and monetize their marketing, communications, and experiential data. In addition, the service reduces the need for extensive human involvement in data analysis, reducing the cost associated with hiring and training specialized personnel.Honeycomb delivers advanced data analysis capabilities that rapidly and accurately process vast amounts of data, eliminating the typical manual processes often used in the event management space. It extracts valuable insights, identifies patterns, and detects trends that are challenging to discern manually. By analyzing data from various sources, Honeycomb empowers businesses to better understand customer engagement, event attendee behavior, and other critical factors influencing their success. Honeycomb provides organizations with role-based KPI dashboards that deliver real-time insights that promptly enable businesses to moni-tor and respond to changes in their environment. By continuously analyzing data streams and providing up-to-date information, the service enables businesses to stay agile and swiftly adjust their strategies. This responsiveness is crucial in today's fast-paced business landscape, where decisions made in real-time significantly impact on outcomes. By harnessing Honeycomb's AI-powered predictive analytics, businesses gain a competitive advantage and can better understand how their events and brand activations are likely to perform. The service enables them to discover hidden opportunities, identify market gaps, and gain a precise understanding of consumer preferences. beedance also delivers clients a "Stakeholder Value and Impact Assessment" after major events in their experiential portfolio. These assessments quantify ROI and business impact, for all key stakeholders, and ensure that the client attracts the right audience and delivers the right experiences to drive their desired business outcomes.beedance offers end-to-end event management and experiential marketing services that cover the entire engagement cycle. From creative conceptualization and event and experience design through flawless execution, beedance uses business intelligence to take your in-person, hybrid, and virtual events to the next level. beedance also provides comprehensive marketing services to enhance its clients' brand presence and engage target audiences. The agency develops effective marketing strategies, designs engaging campaigns, and leverages digital, social, and traditional advertising channels to reach your target audience, tell your story in a highly engaging fashion, and foster meaningful engagement that drives success. Honeycomb's versatile services extend beyond the event management and marketing sectors and are applicable across diverse industries. For example, manufacturing companies harness Honeycomb's insights to fuel sales and marketing campaigns, deeply analyze customer behavior, and create highly targeted promotions that increase sales.beedance draws on their expertise in events, marketing, and business intelligence, delivering holistic solutions aligned with client's objectives and surpassing expectations. Due to its passion for innovation and a commitment to excellence, the company stands as a partner for businesses seeking to elevate their brand, connect with their audience, and activate their data to make informed decisions that drive long-term success. SOLUTIONS PROVIDERS - 202310 MOST PROMISINGPREDICTIVEANALYTICSSteve Boyce,Partner and Co-Founder
< Page 9 | Page 11 >