4CIOReview | | JULY 2023ContentsHeidi Mastellone,Director, Customer Experience, Selective InsuranceFOR RICHER INSIGHTS,TAP YOUR VOC AND CRMTHE 5 MOST KNOWN SECRETS TO GENERATE VALUE WITH CRMMarco Ottaviani, Head of CRM and Customer Activation, MSC CruisesCOVER STORY12IN MY OPINION08LAST WORD30UNLOCKING BUSINESS SUCCESS:THE DYNAMIC IMPACT OF SMS MARKETINGTruedialogJohn Wright, CEO
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