| | JULY 202319CIOReviewAt a time when everybody considers websites to be the most practical customer engagement channel, we are creating an entirely new way of interacting with customers beyond the web. We aim to turn every B2B consumer touchpoint into an opportunity for engagement and interactionTo address this challenge, Kaon Interactive uses interactive applications with a variety of cutting-edge technologies like immersive web-based 3D, augmented reality, and virtual reality, allowing customers to explore and learn about products or solutions in a personalized manner. Through non-linear experiences, they can interact and self-discover the value of these solutions based on their unique needs, preferences, and roles within the buying ecosystem. This personalized and interactive problem-solving journey leads to an emotional connection with the product and better retention of information, facilitating higher engagement and decision-making."At a time when everybody considers websites to be the most practical customer engagement channel, we are creating an entirely new way of interacting with customers beyond the web. We aim to turn every B2B consumer touchpoint into an opportunity for engagement and interaction," says Gavin Finn, CEO and president of Kaon Interactive.Rather than delivering many disconnected interactive web applications that result in inconsistent messages, duplicated development efforts, and wasted resources, the world's leading companies have chosen instead to use the Kaon Interactive High Velocity Marketing Platform, which allows companies to build interactive storytelling experiences once ­ and then seamlessly deploy them across many enterprise use cases, including marketing, sales, partner enablement, and training. "Companies using Kaon Interactive's applications across their enterprise have seen tens of millions of dollars in incremental sales and cost savings," says Dana Drissel, CMO of Kaon Interactive. Kaon Interactive uses an agile development model to collaborate with clients. Its complete digital interactive solutions for global enterprise companies can also contribute and update content. Additionally, it offers a User Adoption and Awareness Program to train sales teams in using the applications, engaging customers, and gathering end-user feedback. After deploying the platform, customers track insights and established KPI metrics through its analytics portfolio and dashboards.By way of example, Kaon Interactive helped a life sciences company that had long sales cycles and intense competition by engaging customers with their entire solution portfolio through an interactive digital suite of applications. This led to problem-solving discussions between customers and the sales team, rather than focusing on features or prices. As a result, the company reduced their sales cycles and increased average order size by 40 percent, showcasing the effectiveness of Kaon's approach in driving business growth through meaningful customer engagement.Kaon Interactive owes its success to three main pillars: an advanced technology platform-based approach that enables engaging interactive customer experiences to cost-effectively be deployed omnichannel and any device; a best-in-class team of user experience experts who help define and articulate competitive differentiation (simplifying complex messages); and partnering with customers (via the User Adoption and Awareness Program) to ensure the applications are fully utilized, and KPIs are met to provide long-term business value.
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