| |JULY 202319CIOReviewA solution like C2CRM is more important than ever due to the shift toward remote work brought about by the pandemicClear C2 has undergone many feature and functionality additions to keep up with the changing business models across industries. For instance, it has incorporated an array of features applicable to working from home, including social media, SMS, and text integration, for seamless communication with customers, easier campaign management, and improved ERP+CRM integration. Its marketing capabilities and text and social media integration with different digital platforms has been particularly helpful to offer a simplified way for customers to reach businesses.While Clear C2's focus has always been on back-end processing, such as customer support, quoting, invoicing, and other CRM functions, it is now innovating its front-end marketing capabilities to keep up with the current digital age. In the near future, Clear C2 clients can expect to see more exciting features.A Customer-Centric Business ModelClear C2's customer-centric business model significantly improves the efficiency of its services. By taking a holistic approach to its platform's development, implementation, and support services with the help of its in-house engineers, it can establish a more proactive relationship with clients. Acting as their partners rather than vendors was invaluable during the pandemic, as Clear C2 could work closely with clients to help them navigate uncertain times.This tailored approach extends to every feature and benefit offered by C2CRM to keep clients satisfied, as evidenced from its high customer retention rate and excellent reviews. According to Mickey Patton, CEO of Clear C2, "Our personal service approach reinforces our business model, allowing us to provide high-quality services and maintain strong customer relationships. Every time a client calls, we know what it is for."Simplifying Implementation and Ease of UseClear C2's C2CRM stands out in the crowded CRM space due to its easy implementation and customizable capabilities. The platform offers a streamlined implementation process that syncs with a client's actual engagements. It is achieved through an agile development model that happens in short, innovative cycles. The C2CRM team conducts daily meetings with clients during the implementation process to ensure their engagement processes are taken into account.C2CRM's customizable nature is another key characteristic that makes it adaptable across industries. It is designed to be flexible enough to incorporate client needs, making it valuable across various industries, including manufacturing, distribution, telecom, and healthcare. Added customizability even enables them to change the product's look and feel and its user experience, which is another crucial requirement in catering to various industries.Understanding C2CRM's Array of ModulesClear C2's C2CRM has many unique modules that effectively manage all aspects of customer relationship.For instance, the Salesforce automation module is a key highlight for managing sales quotes, opportunities, pipeline, and account management. Without this module, the system would be limited to basic marketing features and would not be as effective in managing the sales process.The customer support module is another standout feature of C2CRM that manages crisis, tickets, and issue escalation workflows, going beyond the usual Rolodex-like database used only for marketing, uploading, and emailing prospects. The system has been enhanced with additional capabilities, like sample management, which handles customer sampling requests, tracks their feedback, and manages the cost of sending out samples. This aspect of customer support is often overlooked by other CRM systems.C2CRM's project management and contract management capabilities within the customer support module are also unique features that allow for efficient project management and contract negotiations.Clear C2 is now exploring the use of natural language processors for artificial intelligence integration, which can provide valuable insights to clients based on their data in the system. These modules win at bringing the platform's features to the best use of clients. A vision to leverage every possible technology for the best results and passion for customer-centricity enables Clear C2 to spearhead the CRM domain.
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