CIOReview | | 19 JULY 2022BigCommerce (Nasdaq: BIGC)A Trusted Leader for the Modern Era of EcommerceAs the Internet continues to privatize, the line between ads, social, marketplaces, and messaging channels is vanishing rapidly. As a result, the biggest challenge for retailers is getting customers' attention, and that meansmeeting them where they are spending their time. Merchants can no longer create a website and expect shoppers to visit it. They need a presence on all those various channels and a strategy to sell across all of them.That's where BigCommerce (Nasdaq: BIGC) can help.The single most valuable thing that a platform like BigCommerce can provide, beyond excellent branded stores, is the ability to maximize sales via third-party channels. It integrates with companies like Google, Meta, Amazon, Mercado Libre, Walmart, and TikTok to make it easy for merchants to sell across the channels where customers are."The flexibility, customizability, and scalability of our solution helps businesses turn digital transformation into competitive advantage," says Meghan Stabler, the Senior Vice President of Marketing at BigCommerce. "While our software conglomerate competitors attempt to lock customers into their proprietary offerings, we focus on the power and flexibility of our open platform, enabling businesses to optimize their ecommerce approach to their specific needs."BigCommerce's Open SaaS approach is the foundation of its disruptive innovation and competitive differentiation. The company makes it easy for partners to integrate with and build on its platform to provide customized design, features and functionality to help merchants succeed. By combining robust APIs and flexible webhooks with the convenience, security, and reliability of a SaaS platform, brands can reach customers where they are, respond quickly to fluctuations in the market, and focus developer resources on customer experiences that drive growth.Merchants using BigCommerce represent numerous retail sectors, including fashion and apparel, food and beverage, jewelry, health and beauty, sports and outdoors, and home and garden.In one example, BigCommerce has been supporting The Natori Company's growth from a company that got about 20 percent of its revenue by selling directly to consumers to one that is now a DTC leader, selling through its website and multiple other online and offline channels. Natori is reaping the benefits of BigCommerce's open SaaS approach by leveraging partner apps for merchandising, loyalty programs, customer reviews, email marketing, shipping, and order management.With thousands of technology and agency partners in its open ecosystem and more added every month, BigCommerce is able to relentlessly prioritize the improvement of its core platform experience for many such clients. Partners ensure that customers have the freedom to choose the best combination of ecommerce solutions for their specific needs. BigCommerce's global network of agency partners specializes in building beautiful storefronts to amplify brands. These experts are well versed in the front- and back-end tools that help businesses excel. The company's technology partners provide merchants with integrations they need to grow sales, customize the shopping experience and connect their stores to critical business software."Our comprehensive, open platform provides everything a business needs to run and scale an online store--from design to merchandising to checkout--and all the tools that help them market and sell," mentions Stabler. "We keep our focus on being the best commerce platform so our merchants can focus on what matters most to them: growing their businesses."BigCommerce has enhanced its product capabilities, namely the launch of multi-storefront functionality earlier this year to enable merchants to manage multiple stores from one BigCommerce dashboard. Our comprehensive, open platform provides everything a business need to run and scale an online store--from design to merchandising to checkout--and all the tools that help them market and sellMeghan Stabler, Senior Vice President of Marketing20 MOST PROMISING SOLUTIONS PROVIDERS - 2022E COMMERCETECHNOLOGY
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