| |JULY 202219CIOReviewToday, the market is overwhelmed with customer feedback tools. QR codes on grocery store receipts, emails or text messages asking for feedback, smiley buttons at airport restroom exits - all work to uncover basic trends and problem areas.Many businesses, however, are well beyond the basics and realize that "to win a customer, they need to be in customer shoes at every point of their journey, not just at the end of it." A challenge is to give the customer a quick way to express their sentiment but also gain enough insight from the feedback to understand the reasons for customers' less than great experiences. Plus, making it affordable for the business to place feedback stations at all touchpoints along the customer journey.That's where AirVote comes in.Since its inception in 2019, AirVote has been focusing on building its business and product strategies around the notion of practicality and cost-effectiveness. "Our goal is to give customers the comfort of using their devices while providing businesses with a cost-effective way to ask for feedback at every point in their customers' journey," says Dmitri Poukhovski, the CEO of AirVote.AirVote's QR SmileyTM station is a display with three QR codes presented as colorful smileys. It sends a clear message to users that scanning a QR Smiley is just like a tap on a physical button - it registers the feedback, and everything else is optional. Customers see it as an easy way to express their in-the-moment, anonymous, one-tap feedback. Each QR Smiley station carries an appropriate service-related question. It can be a tent on a table at a restaurant seeking feedback for food and service or a QR Smiley sticker inside a public or portable restroom, asking about their impression of its condition. If the customer scans a green smiley, the system registers the feedback (vote) and immediately offers a direct link to the brand's social media pages. If the customer scans a yellow or red smiley, instead of redirecting them to social media, the next screen is a list of standard issues. Tapping on the respective icons marks the issues the customer experienced. Customers can leave additional feedback as text, pictures, or audio messages and have the option to leave their contact information. All feedback is stored by the system and can be sent as a real-time alert to the brand's business team.AirVote is designed to gently pull the customer into the conversation to get as much feedback as possible. Additional details help the business pinpoint the exact issue.Just like any physical feedback station, each QR SmileyTM station is unique and associated with the exact location. At the same time, QR Smileys carry no electronics: businesses can scale their feedback program with virtually no limits and at a reasonable cost.AirVote QR Smileys work in all settings, and the company is popular in the portable sanitation industry, among others. Its QR smileys are in thousands of porta-potties and luxury restroom trailers. One of its clients, J Bar Contractor's Services, implemented AirVote across all their restroom units and reported increased sales, less graffiti, and more respect for their facilities. "Over the years, we have helped many clients by providing them a contactless tool for gathering and analyzing real-time customer feedback," states Poukhovski. "Our clients appreciate AirVote's eagerness to listen to them and our flexibility to build solutions around their needs." Our goal is to give customers the comfort of using their devices while providing businesses with a cost-effective way to ask for feedback at every point in their customers' journeyAirVote®Connecting Businesses with Customers in Real-timeDmitri Poukhovski, CEO20 MOST PROMISINGSOLUTIONS PROVIDERS - 2022CUSTOMEREXPERIENCEMANAGEMENT
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