| | JULY 20216CIOReviewThe COVID-19 pandemic has resulted in a complete restructuring of sales functions to adjust to the realities of the new normal. As buyers have become cautious of their spending, the onus has fallen on the sales personnel to respond accordingly and offer more flexible solutions to promote sales. Fortunately, the sales tech ecosystem has been swiftly progressing, thanks to a larger swathe of sales tech tools across a wide range of categories. Leaning on leading-edge technologies, businesses today have the opportunity to improve the efficiency and effectiveness of their sales team, augment the buyer experience across the touchpoints, and foster strong relationships with the customers.Notably, the sales personnel's role will evolve moving forward, making it less about striking a bargain and more about building a relationship, offering insights, and sharing accountability with customers. To facilitate it, cutting-edge technologies, such as artificial engineering (AI), machine learning, and the internet of things (IoT), will increasingly become mainstream. These technologies will play a crucial role in building strategic and adaptive sales environments that can be tailored to enrich each customer's buying experience.In this edition of CIOReview, we bring you the story of some of the most promising sales tech solution providers and service companies that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership articles from subject matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best sales tech solution provider or service company according to your requirements.Let us know your thoughts!EditorialPivoting the Focus to Insight-Driven, Time-Tested Sales TechCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com JULY - 30 - 2021, Vol 10, Issue - 41 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewVisualizersVictor Cruz Jaxon Jase*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Editorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasDean Winchester
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