| | JULY 20199CIOReviewand additional security is necessary to prevent intrusion and denial-of-service attacks from delaying or corrupting the data or delivery.Immersive contentMany avid sports fans have been to games and love the excitement of being there. Improvements in virtual reality (VR), primarily driven by the Oculus Go and Magic Leap headsets, enable fans toenjoy the in-venue experience, wherever they are. Looking around within the VR window gives the viewer a feeling of control over the experience that TV lacks. The addition of immersive audio and social integrations like live chat increases their engagement.EsportsThe rise of esports is driven by the popularity of new games such as Fortnite and Apex Legend, and established titles like League of Legends and Counter Strike. The primary viewing outlet is Twitch, a video streaming site catering to esports.Traditional broadcasters have a significant challenge engaging both dedicated game enthusiasts as well as the casual fan. The game play does not easily fit into the "commercial format" of broadcast television and demands new forms of advertising that fit into the way the games are played. Another significant hurdle is how to show the player screen in multiplayer games. The screen is cluttered and fastpaced making it impossible for a casual viewer to understand what they are watching. Producers must engage with game publishers to develop "observer views" that make it easier for the viewer to understand what is going on.Data analytics, betting and enhanced reality (XR) experiences also apply to esports and gamers can be selectively targeted by game, team, country, genre, and other factors, providing advertisers with a customized audience for their products and services.SummarySports fans are a highly prized audience but the trials of keeping them engaged demands close attention to their needs and desires. Seamless video viewing, without buffering and commercial interruptions, are both technical and economic challenges. Data collection and analysis is the key to understanding the viewer and creating a personalized "virtual channels" based upon that individual's preferences and behaviors.Social platforms attracts casual fans, but enthusiasts demand deeper, authentic, narrowly focused content, they need to know things that the public doesn't. Sports fans are the holy grail of viewers, they are dedicated to their team, search out content, and spend significantly more to show their affinity. Sports fans are a highly prized audience but the trials of keeping them engaged demands close attention to their needs and desires
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