| | JULY 201919CIOReviewBy Robecta Ma, Vice President of Marketing & Digital Sales, Americas, Cathay Pacific AirwaysAt Cathay Pacific, we're excited to explore ways to build digital experiences that let vacation and business travelers learn--and feel--what sets us apart. While choosing an airline comes down to price for many flyers, there's no substitute for our decades of experience, so we work hard to maintain our long legacy of leadership in customer service, reliability, and environmental stewardship. And every Cathay Pacific ticket comes with our intimate knowledge of the markets and cultures we serve.Last year, in partnership with AR/VR platform provider OmniVirt, we embarked on our first foray into virtual reality to help people envision our premium airport and inflight experiences from San Francisco to Hong Kong. Through this unique 360° experiential platform, we are able to take our rich and interactive VR assets and make them available to more people across multiple platforms--particularly on mobile. We replicated the original VR experience by creating 360° ad units that let viewers explore business class check-in, our REPURPOSING VR ASSETS INTO 360 AD UNITS HELPS CAMPAIGN SOAR
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