| | July 20178CIOReviewIN MY OPINIONDesigning Experiences for Connected EcosystemsBy Shawn Johnson, VP of Experience Design, NBCUniversalWhen we view the world through the lens of a typical consumer, it becomes easier to empathize and understand their core needs, expectations and habits. The typical consumer is someone who is juggling multiple priorities. They most likely feel pressured and have a finite amount of time. They are not someone who talks about Moore's Law, Exponential Growth, and data driven technology ecosystems over their morning coffee.Although most people cannot recite Moore's Law, they ultimately reap the rewards of its equation--there continues to be an invisible correlation between humans, technology, and transformation. With the increased speed that new technologies and products become more accessible--the disruption, impact, and expectations require our current business models to adapt and accommodate for growing consumer needs.Let's start by looking back a decade ago, when we were first introduced to the iPhone. Steve Jobs presented a new product with a multi-touch screen that dramatically reshaped the way we approach user interfaces, gestures, keyboards, and a user's mobility. It was at that moment in time, when the first seeds were planted for the movement towards mobile first.Over the past ten years, the smartphone has become a powerful portable utility that connects us 24/7 with our friends, our everyday lives, and the world. As we approach 2020, the global pace and scale of technology continues to increase exponentially, and our appetite for connectivity grows.Today, there are roughly 4.5 billion consumer facing apps available. Smartphone subscriptions are projected to hover around 6.2 billion by 2020, with total mobile subscriptions around 9.2 billion (when you factor IoT and M2M services). Connected homes, cars, and cities are increasing rapidly as smartphones and wearables provide us with constant connectivity, interactions, and control over our everyday lives.So before we go any farther, you might be asking, how does Experience Design help me solve these big challenges and changes ahead?Experience Design (XD) is the practice of designing products, processes, services, journeys, interactions and environments where the quality of the user experience is culturally relevant, meaningful, and tangible to the user. Experience Designers are driven to evolve the meaning and application of their roles in environments where technology, products and businesses must exceed a person's expectations and needs.Shawn Johnson
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