| | July 20176CIOReviewThe days of viewers bidding their time waiting for TV shows, programs, and movies to be aired are long gone. The fanfare that video-on-demand providers like Netflix, Hulu, and Amazon Prime receive is only evidence that viewers want the `ultimate remote control' to be at their sole discretion. Amid competitive scenarios, availability of inexpensive cloud-hosted storage options has made delivery of premium content to a myriad of devices, possible.In fact, more than half of the video viewing today is performed on mobile devices, more particularly, smartphones, according to a report by Ooyala, a video content delivery provider. Rife with vision, media and entertainment companies have to gear up for this change, by implementing strategies along the broadcast value chain. On the software front, from cloud-based online collaboration software that allows geographically separated teams that engineer such content to work in harmony, to studio software and other asset management and production applications, the list is endless.VR compatibility will be the next big thing that will take the viewing experience a notch higher. The glare of publicity that VR, AR, and the more recent Mixed Reality (MR)--credits to Microsoft Hololens and Magic Leap--get is a brand new episode, by itself. Behind the screen, for content delivery providers and channels to be in business, it is up to the actual media creators to make new and `unseen' content. Even the average advertisement has undergone a sea change, where stake-holders are not only flaunting their products, but they do so in a more engaging and entertaining way. The fact that an ad like that of Mobile Strike's--a popular online strategy game--emerged to be one of the most popular videos on YouTube last year, is only highlighting the change.With more bets placed on new technologies, hands down, the media and entertainment industry is buckled down for a joy ride this year.Let us know your thoughts.Copyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewJULY - 11 - 2017Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 JULY - 11 - 2017 Vol 06 SE 43 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com MEDIA AND ENTERTAINMENT TECHNOLOGY SPECIALCIOReviewEditorial StaffSalesT: 510-565-7559 Carolynn Walters Justin SmithSarah FernandesRussell ThomasVishnu KelothKatherine Joneskatherine@cioreview.comVisualizersAnil KumarManaging EditorJeevan GeorgeEditorialThe Visual GameAlex D'SouzaJeevan George Managing Editoreditor@cioreview.com
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