| | July 20166CIOReviewThe balance of power between retailers and customers today is more skewed toward the later. In a scenario where customers are technologically empowered--it is no longer a case for retailers to simply stock their shelves, and expect shoppers flock to the stores. As more customers go online to compare products, seek out the lowest prices, and read product reviews before making a purchase decision, traditional retail experiences doesn't stand a chance. Technology can help here. Today, the impact of technology on retail is powerful--with a potential to completely change this landscape for better. Mobile apps and websites that empower retailers to run e-commerce operations alongside brick and mortar stores are already a norm in the retail landscape. They also empower traditional retailers to understand and build relationship with customers in ways they haven't imagined before. Similarly, the big data can help retailers tap into demographic and behavior trends that correlate with their best customers, and formulate innovative strategies. Going forward, innovations around mobile--from multiple payment methods to click-and-pick trend--that will enable customers to shop online and pick it from stores--will play a big role in retail. IoT will also have its fair share of play in the retail, where the retailers can leverage power of connected devices--from PoS, cameras, scanners, beacons, and user devices--to drive better customer experience. An estimate from MarketsandMarkets estimates the retail IoT market to reach $35.64 Billion by 2020, riding on a strong wave of IoT adoption.In a scenario where the convergence of multiple technologies are setting the wheels of transformation in retail, our goal with this special edition is to help retailers discover best-of-breed solution providers who can deliver the desired outcomes. This edition blends thought-leadership from subject matter experts with real stories on what selected vendors are doing for their clients, including exclusive insights from CIOs and CXOs. Let us know what you think.Jeevan George Managing Editoreditor@cioreview.comEditorialEnhancing the Retail ExperienceCopyright © 2016 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewJULY - 08 - 2016Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 July - 08 - 2016, Vol 05 SE 50 Published by ValleyMedia, Inc. To subscribe to CIOReviewVisit www.cioreview.com Retail Technology SpecialCIOReviewEditorial StaffSalesT: 510.565.7623Aaron Pierce Alex D'SouzaAva Garcia Joshua Parker Karthik KorukondaKyle SummersJennifer Stephen jennifer.stephen@cioreview.comVisualizersStephen ThomasArpita GhoshManaging EditorJeevan George
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