| | July 20164CIOReviewCONTENTS10COVER STORYThe Key to the 360-Degree Customer View: Buyer PersonasGreg Petro, President & CEO, First InsightAppCardcommercetoolsJustEnough Software Corporatione3 RetailRetail Process Engineering (RPE)Content AnalyticsLNL SystemsIvy MobilityShopic161934263922363040CEO INSIGHTS27AgilenceEnvisioningData DrivenRetail TransformationRuss Hawkins, President & CEO
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