| | July 20166CIOReviewWe are at a very interesting turning point in the history of media & entertainment. With convergence of technology platforms, and change in viewing habits of the consumer, new business models are emerging whilst the existing models continue to thrive. Alongside, digitalization, social media integration, and the burgeoning amount of data are "The Usual Suspects" causing disruption in this space. The key drivers for the acceleration towards new business models are the amount of content available via the Internet and the proliferation of smart devices that offer high quality viewing experiences. The growth reflects the modern customers' mounting appetite for content, anywhere, anytime and on any device. This provides a major opportunity for companies--the possibility to connect with and market directly to consumers. The next biggest change will arise from the merging of the technology, media and telecom industries and the hyper connectivity instilled by the IoT. The border of these industries is slowly but surely blurring as each is increasingly able to generate and analyze whopping amounts of consumer data. The convergence will also drive an escalating battle for control of customer loyalty. Device manufacturers, telecom companies, content providers, and app development personnel have always been in search of this Holy Grail.Given this background, companies should focus on new opportunities--but definitely not at the expense of their existing ones. Media businesses must do the balancing act to ensure that they don't fall behind the pack and forfeit their leadership positions.There are many innovative solutions available for the firms to keep pace with these changes and meet the challenges. Apropos to this scenario, this special edition on media technology blends thought leadership from subject matter experts with real stories on what selected vendors are doing for their clients. The solutions from these vendors facilitate end-to-end content management and delivery across digital, social, and other channels of preference. Let us know your thoughtsJeevan George Managing Editoreditor@cioreview.comAnywhere, Anytime Content Delivery Copyright © 2016 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewJULY 13 - 2016Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 JULY 13 - 2016, Vol 05 SE 53 - Published by ValleyMedia Inc. To subscribe to CIOReviewVisit www.cioreview.com MEDIA & ENTERTAINMENT TECHNOLOGY SPECIALCIOReviewEditorial StaffSalesAlex D'souzaDerek JamesMatthew JacobAnwesha BoseJoe PhilipShirely FaithSteve Miller steve@cioreview.comT: 510.565.7559VisualizersStephen ThomasManaging EditorJeevan GeorgeEditorialK.Manoj Kumar
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