| | July 20166CIOReview"You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way."--the famous words of Michael Jordan, the basketball legend, echoes well in today's contemporary marketing landscape, where marketers are grappling with the predicament in understanding a potential customer's needs and demands. With the digital savvy customer's interaction spanning across a spectrum of devices, browsers and operating systems, a CMO has to be equipped with the right marketing strategy and technology to effectively target and smartly convince the elusive consumer, starting from lead generation through closure to improve business outcomes. To paint the full picture of the complex consumer mindset that determine buying decisions, the marketing team has to garner insights by using automated solutions that integrate data silos and create impactful targeting capabilities. The automation is moving more mobile dominated today, as a bigger chunk of the customer journey is being enabled through smartphones. The impetus is more on luring the mobile consumer through in-app video ads, and beacon data that delivers location-based information to ascertain the right audience and improve customer engagement. Alongside, local marketing and a whole host of solutions that deliver interactive content are at the center, with an added focus on advocate marketing. New technologies in advocate marketing are creating cohesive strategies that drive revenue and build brands. Additionally, wearable gadgets, IOT, virtual and augmented reality are dovetailing into the marketer's persuasive strategies to enhance the customer experience.As the battle to attract the customer wages on, in this special edition, we present the 25 Most Promising Digital Marketing Solution Providers, whose solutions augment the marketing skills required to build a loyal customer base in the long run. This edition also features insightful articles that reflect the latest trends and strategies adopted by successful CMOs.Jeevan George Managing Editoreditor@cioreview.comEditorialAdvocating the Right TechnologyCopyright © 2016 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewJULY - 05 - 2016Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 JULY - 05 - 2016, Vol 05 SE-46 Published by ValleyMedia Inc. To subscribe to CIOReviewVisit www.cioreview.com DIGITAL MARKETING SPECIALCIOReviewEditorial StaffSalesAlex D'souzaDerek JamesMatthew JacobSandeepa MajumdarJoshua ParkerShirley FaithJennifer Stephenjennifer.stephen@cioreview.comT: 510.565.7625VisualizersStephen ThomasManaging EditorJeevan GeorgeK.Manoj Kumar
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