| | JANUARY 20186CIOReviewWalking past bedecked stores filled with gleaming merchandize, one cannot but reminisce technology's unbridled leap that has manifested profoundly in the retail ecosystem. As the festive cheer lingers, the nascent New Year is upbeat riding on yet another wave of new services and business models that are set to personalize customer engagement to result in better customer satisfaction. The added emphasis is on creating a seamless omnichannel experience taking cues from all touch points and gauging customer sentiments to enable better service through the appropriate technology intervention.As big data and machine learning become mainstay, data's role in deciphering deeper insights brings to fore innovative ways to achieve business excellence and improved customer experience. The capabilities of mobile, social and cloud in tandem with the power of predictive analytics plays a vital role, perfectly dovetailing with the retailer's strategy of winning over the customer and improving brand loyalty. As emerging technologies continue to take centre stage, the retail boundaries are pushed to draw in cognitive computing and conversational AI platforms to develop advanced analytics and business intelligence and maximize operational efficiencies. Today's technology is such that every customer order can be optimized in every possible way right from inventory to delivery to make every sale profitable.With consumers now being able to take advantage of mobile POS and varied modes of payment, the latest to on board the retail bandwagon is BOPIS - buy online pickup in-store, creating new trends in shopping. Likewise, AR and VR technologies are enabling retailers to provision an experiential retail environment furthering the customer satisfaction quotient.Together with evolving technologies, the success of a retailer hinges on placing the customer first, evolving with their preferences and deepening customer relationships. To effectively engage with tomorrow's customer, multiple factors such as reengineered business strategies coupled with business acumen that will differentiate the shopping experience will steer a new course in incrementing the retail value proposition. Jeevan George Managing Editoreditor@cioreview.comEditorialConnecting with Tomorrow's CustomerCopyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewJANUARY - 10 - 2018Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 January - 10 - 2018, Vol 07 SE 02 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffSalesT:510.996.5126Aaron PierceCarolynn WaltersJustin SmithKyle SummersRussell ThomasSandeepa MajumdarJessica Stanleyjessica@cioreview.comVisualizersIssac GeorgeJohn GouthamManaging EditorJeevan GeorgeRETAIL SPECIAL*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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